Branded Content

Campaigns created in partnership with brands, agencies and clients combining compelling storytelling with custom visuals and experiential elements

Atlas Obscura x British Virgin Islands

Lead Producer for a branded editorial campaign spotlighting ten off-the-beaten-path experiences across the British Virgin Islands. The project featured a custom itinerary highlighting natural wonders, hidden coves, and cultural landmarks, designed to inspire adventurous travelers seeking unique island experiences.

The Muse x Rakuten International

Lead Producer on a custom employer brand campaign for Rakuten International in partnership with The Muse. Oversaw on-site photo and video production, editorial development, and creative direction to bring the company’s culture and values to life for prospective talent. Including on-site & remote Video and Photo Production.

Spiceworks Ziff Davis x Dell Technologies

Lead Prroducer for Dell Technologies’ “End-to-End Solutions for Small Business” campaign on Spiceworks. Oversaw the creation of a branded content hub designed to house custom editorial and solution-focused assets. The hub served as a centralized destination for small business IT decision-makers, highlighting Dell’s tools and technologies in a clear, actionable format.

Atlas Obscura x Visit Nevada

Lead Producer for a branded editorial campaign spotlighting nine unique bars and eateries beyond the Las Vegas Strip. This itinerary offered readers an alternative tailgating experience, highlighting offbeat venues and local favorites to inspire culinary exploration in the Nevada region.

Gastro Obscura x San Diego Tourism

Lead Producer for the branded content campaign, overseeing end-to-end production of the featured guide. Managed creative execution, vendor coordination, and on-site logistics, including custom photography captured across San Diego’s family-friendly dining scene. Campaign also included a supporting social video.

The Muse x Carbon Black

Lead Producer for VMware Carbon Black’s employer brand campaign on The Muse. Led on-site photo and video production and oversaw editorial development to highlight the company’s mission-driven work, inclusive culture, and team dynamics as part of VMware’s broader cybersecurity division.

Atlas Obscura x German Tourism Office & Luftansa

Lead Producer for a branded editorial campaign showcasing Germany's hidden winter gems. The itinerary highlighted lesser-known seasonal destinations, offering readers unique experiences beyond traditional holiday attractions. The campaign also included a companion guide to Germany’s coziest winter customs.

The Muse x Intuit

Lead Producer for Intuit’s employer brand campaign on The Muse. Oversaw on-site photo and video production and led editorial development to authentically showcase Intuit’s inclusive culture, innovative spirit, and commitment to employee growth across its global teams.

Atlas Obscura x Visit Denver

Lead Producer for this multi-part branded content campaign, overseeing end-to-end production of two itineraries, the ultimate guide to hidden red rocks and a Denver guide for National Park lovers. Managed creative development, vendor coordination, and on-site logistics, including custom photography.